This is Rubbish present Stop the Rot; lifting the lid on industry food waste
This is Rubbish’s latest campaign Stop The Rot: Lifting the Lid on Industry Food Waste made its first public appearance at the Houses of Parliament on Monday, 6th July. During an afternoon roundtable, representatives from across the food waste civil society, NGO and academic world met to discuss and help refine the campaign’s aims and objectives. The roundtable provided the perfect opportunity to scope out potential endorsers and campaign partners who share a vision of calling for 1) whole supply chain food waste measurement, led by ambitious reduction targets including pre-factory gate food waste, and 2) obligations for those responsible for food waste (revealed by auditing causes) to be involved in measures to reduce it.
Discussions explored: if the CC2025 is an effective driver in reducing food industry supply chain food waste; potential methodology for a food waste audit; planned campaign timeframes; the potential of supermarkets adopting a food waste audit / reduction / publishing scoring system / league table; and wider potential risks and barriers involving retailer buy-in and involvement.
During a Creative Communications and Possible Partnership breakout session, participants were asked to share creative strategy ideas for engaging with, and communicating to, the media and public about Stop The Rot campaign asks, via nationwide stunts and participatory open source campaigning. They discussed how, and in what capacity potential partnership could manifest over the next year.
The This Is Rubbish team were delighted to have such a high turnout and feel inspired and excited to take Stop The Rot into its next stages of development. If you would like to get involved, please get in touch. email@example.com