This is Rubbish is about one thing, reducing the scale of food waste in the UK.
While there are already campaigns working in this area we are a little different in that our focus : did you know less than 40% of food waste is produced by households? Most people are surprised by this, so much attention having been given to households alone. We are interested in engaging people not as consumers but as powerful political agents.
We plant to engage people in the issue of food waste by graphically exposing this waste to the public gaze. In Trafalgar Sq on December 16th we will be doing just this by serving up fruit smoothies from compost caddies, and letting people make their own by selecting delicious ‘waste’ food from our full size mock up skip!
Why not get your voice heard by writing a letter to your local MP and including a couple of our key messages. Or sending our standard letter by snail mail to Dan Norris the minister in charge of food waste policy at DEFRA.
Our key messages are:
1. Less than 40% of UK food waste is produced by households.
2. We want to see all retailers obliged to report on the food waste they generate in
their activities, with annual reports audited and publicised by an independent commission.
3. We want the government to introduce an obligation upon retailers to reduce
food waste annually.
Click here to take action.
