This is Rubbish

Feeding the 5000 was a fantastic event, and something that This is Rubbish are extremely proud of being an active part of. We did it first and foremost to draw attention to the epic problem of food waste occurring in the UK and globally. We also were there to refocus attention the where the most food is wasted and suggest methods of reducing the severe scale of food waste that currently occurs at every stage of our food supply chain. We feel TiR's communication objectives were achieved; not only did over 4000 people attend the event and feast on food that otherwise would've been wasted, the event received lots of media coverage. A sure fire way to raise public attention about the problem of food waste and propose practical and policy based solutions.

Please see below for all the press coverage that the event received. What a success!

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Independent – news story 30th November

Observer (review) - interview with Tristram – Sunday 13th (attached)

Daily Mail – full page piece by Tristram –14th Dec (attached)

Evening Standard – news story – Tuesday 15th

Times – full page comment piece – Tues 15th (attached)

Press Association – news story Tues 15th

Times – Universal Daily Register – Wed 16th (attached)

Evening Standard – piece by Rosie Boycott – Wed 16th (attached)

Metro – news and photo story – Thurs 17th (attached)

Guardian – leader – Thurs 17th (attached)

FT- Lunch with the FT – taking place today at Wahaca – 26th December

ONLINE:

BBC News – news story - wed 16th

http://news.bbc.co.uk/1/hi/england/london/8415118.stm

Guardian – video – Wed 16th Dec

http://www.guardian.co.uk/environment/2009/dec/16/food-waste-campaign-trafalgar-square

Guardian podcast with Tristram and Tommi – Thursday 17th
http://www.guardian.co.uk/world/blog/audio/2009/dec/17/guardian-daily-podcast

Independent – Wed 16th

http://www.independent.co.uk/environment/green-living/free-lunches-handed-out-to-highlight-food-waste-1842653.html

New Statesman –Wed 16th

http://www.newstatesman.com/blogs/the-staggers/2009/12/food-waste-global-problem

Ecologist – interview with Tristram – date tbc

Hundreds of mentions of the event (build-up and after) on food/social/environment/NGO blogs and websites as well as 'what’s on' sites.

BROADCAST COVERAGE – From the Square

TV

BBC1 - BBC Breakfast at 6.50am, 7.50am and 8.50am – Wed 16th

BBC London TV – piece on lunchtime bulletin (using footage from BBC Breakfast) - Wed 16th

ITN multimedia – interview with Tristram - Thursday 17th
http://itn.co.uk/tags/book.html
- Show quoted text -
Il Sole 24ore
[Other Italian press TBC by LMM]

Metro International Newspapers - multi-language editions went out today (thurs 17th)

BBC Persia - interviewed Tristram

Also freelance photographers from Norwegian and Russian outlets

Swedish radio